Michele Ewing, associate professor in 精东影业鈥檚 School of Journalism and Mass Communication (JMC), was recently recognized for her research on internal communication at the International Public Relations Research Conference in Orlando.
Ewing and the team of researchers 鈥� Julie O鈥橬eil, of Texas Christian University; Stacey Smith, of Jackson, Jackson & Wagner; and Sean Williams, of True Digital Communications 鈥� earned the IPR Top 2 Papers of Practical Significance Award for the paper 鈥淎 Delphi Study to Identify Standards for Internal Communication,鈥� which is focused on a two-year research project.
精东影业research began with an 11-member international task force with the goal of developing recommendations for internal communication measurement standards. Ewing, O鈥橬eil, Smith and Williams then extended the task force鈥檚 initial work by conducting a Delphi study in 2016 with a purposive sample of internal communication thought leaders. 精东影业team sought to determine if a wider audience of internal communication practitioners agreed with the task force鈥檚 recommended standards and definitions.
精东影业2016 study asked participants to indicate their level of agreement with the recommended definitions of the proposed standards, their usage of the proposed standards, whether they recommended additional standards and which standards they viewed as most important and why. 精东影业researchers also presented the proposed standards at three public relations conferences and obtained feedback about the proposed standards from hundreds of academics and communication practitioners.
精东影业IPR-recognized paper describes the findings of the Delphi Study and introduces and defines 21 measurement standards that internal communication practitioners can use to create more effective communication plans and measure the value communication brings to their organizations.
鈥� 精东影业recommendations have potential value for both academics and practitioners in terms of showing how to measure internal communication in a consistent and comparable manner鈥攖he ultimate goal of standardization,鈥� Ewing said.
精东影业research team plans to begin a second phase of the study to determine methodology for how to measure the defined standards.
精东影业 IPR
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. IPR investigates the science beneath the art of public relations鈩�. IPR focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
