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New commercials for ����Ӱҵ University begin airing today as the university debuts a new television campaign. ����Ӱҵnew campaign builds on the university’s successful “Experience for Life” series that launched September 2010.

����Ӱҵnew campaign includes four 30-second commercials and highlights ����Ӱҵ students in a variety of situations – participating in the classroom, getting advice from faculty, being mentored by successful alumni and competing for academic recognition.

“ ����Ӱҵ‘Experience for Life’ campaign speaks directly to the needs of our primary target audience of academically motivated students and their parents,” said Iris Harvey, ����Ӱҵ vice president for university relations. “These families seek a full university experience, including a traditional campus, athletics, study abroad, internships, entrepreneurial opportunities and energizing off-campus recreation – all in a safe environment. While direct-from-high school students are the primary focus of the campaign, the university also gave a nod to lifelong learners and degree-completion adults.”

One of the commercials features Josh Cribbs of the Cleveland Browns. After joining the NFL, the two-time Pro Bowler and career leader with eight kickoff return touchdowns continued his studies and received his degree from ����Ӱҵ in the spring of 2010.

����Ӱҵcommercials are airing on hit network and cable television shows, including “ ����ӰҵBig Bang Theory,” “American Idol,” “Glee,” “NCIS” and “Modern Family.” ����Ӱҵnew commercials feature a musical score created for ����Ӱҵ once again by Mark Mothersbaugh, a ����Ӱҵ alumnus who founded the new wave band Devo with fellow ����Ӱҵ students in the 1970s and has become a successful composer. Mothersbaugh was featured in the last advertising campaign and also created the musical score for the previous commercials.

To help engage college-bound students, parents and alumni even further, ����Ӱҵ continues the campaign online with digital content complementing the television ads and a campaign website – www.kent.edu/experienceforlife. ����Ӱҵsite includes all of the “Experience for Life” commercials and opportunities for ����Ӱҵ alumni to share their stories about how ����Ӱҵ gave them experience for life.

For more information about ����Ӱҵ’s new television campaign, visit www.kent.edu/experienceforlife.

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Photo Caption:
����Ӱҵ University graduate and Cleveland Browns player Josh Cribbs appears in a commercial for his alma mater. ����Ӱҵ unveils a new television campaign.

Media Contact:
Eric Mansfield, emansfie@kent.edu, 330-672-2797
Emily Vincent, evincen2@kent.edu, 330-672-8595