¾«¶«Ó°ÒµPublic Relations Student Society of America (PRSSA) named a team of ¾«¶«Ó°Òµ University students as the second-place finisher in the national PRSSA 2013 Bateman Case Study Competition. ¾«¶«Ó°Òµteam consisted of five ¾«¶«Ó°Òµ seniors majoring in public relations, and its team name was KSU Blue.
¾«¶«Ó°ÒµPublic Relations Student Society of America (PRSSA) named a team of ¾«¶«Ó°Òµ University students as the second-place finisher in the national PRSSA 2013 Bateman Case Study Competition. ¾«¶«Ó°Òµteam consisted of five ¾«¶«Ó°Òµ seniors majoring in public relations, and its team name was KSU Blue. ¾«¶«Ó°Òµannouncement was made May 10.
KSU Blue had been named one of three national finalists – out of 68 teams from across the country that submitted entries – in the competition. Eighty teams originally entered the competition.
KSU Blue and the two other finalist teams presented their campaigns via Skype to a panel of PRSSA judges in New York City to determine the final rankings.
¾«¶«Ó°ÒµPRSSA ¾«¶«Ó°Òµ Chapter will receive $1,500 as a result of KSU Blue's second-place finish. ¾«¶«Ó°Òµteam also will be recognized at PRSSA's National Conference in Philadelphia in October.
Each year, the Bateman Case Study Competition calls for PRSSA college chapter teams to research, plan, implement and evaluate a public relations campaign between January and March. This year's case study involved childhood bullying.
¾«¶«Ó°ÒµKSU Blue team – Kirsten Bowers of Findlay, Ohio; Wezley Garlick of Middletown, Del.; Mary Kate Garvey of Blacklick, Ohio; Caitlin Potts of Boardman, Ohio; and Lyndsey Sager of Munroe Falls, Ohio – created and implemented a plan at Rootstown Middle School in Rootstown, Ohio, that focused on the proactive roles bystanders can take to diffuse bullying situations.
" ¾«¶«Ó°ÒµBateman competition pushes students to use research to drive strategies and tactics, and Blue's campaign succeeded at Rootstown and with the PRSSA judges because of the outstanding, in-depth research," said Tim Roberts, team faculty advisor and ¾«¶«Ó°Òµ lecturer. "These students and our school have a lot to be proud of."
Erin Orsini, a 2011 ¾«¶«Ó°Òµ public relations graduate and associate at True Digital Communications, served as the team's professional advisor.
¾«¶«Ó°Òµstudent team from Loyola University of New Orleans, the 2012 national Bateman winner, took the title again this year.
¾«¶«Ó°Òµ PRSSA
In 1968, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America (PRSSA). ¾«¶«Ó°Òµpurpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners. PRSSA includes more than 11,000 students organized into 300-plus chapters in the United States and one in Argentina. For more information about PRSSA, visit .
¾«¶«Ó°Òµ PRSSA ¾«¶«Ó°Òµ Chapter
More than 60 students are members of the award-winning PRSSA ¾«¶«Ó°Òµ Chapter, which offers numerous opportunities for professional development, networking and career preparation. ¾«¶«Ó°Òµprogramming complements the curriculum of ¾«¶«Ó°Òµ's public relations program and provides relevant experience for future public relations professionals. PRSSA ¾«¶«Ó°Òµ has received six national PRSSA Teahan awards for its programming and service efforts. ¾«¶«Ó°Òµchapter and its officers also have received numerous university student leadership honors. For more information about ¾«¶«Ó°Òµ's PRSSA Chapter, visit .
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